Fishers as tourism companies’ customers
This project aims to promote fishing in Finland and increase fishing tourism, also outside the summer season. The project pilots online training sessions on fishing tourism aimed at turning fishers into customers. The project provides guidance in the productisation of services and the planning of marketing and communications. The project targets micro-enterprises and small and medium-sized enterprises (SMEs) in the field of hospitality services all around Finland.
This is what we do!
Competence for companies
The project will provide tourism companies with better capabilities to:
- provide their customers with fishing-related services and equipment;
- guide customers to additional services,
- provide information on restrictions, permits and practices related to fishing;
- carry out marketing and communications.
Online training
There are three online training sessions during the project. The first session concentrates on the needs of fishers. The second session’s theme is productisation, and the third session focuses on marketing. The project also aims at promoting regional cooperation. The training session materials are available on the project’s website after the project.
Why are fishers a significant target group for tourism companies?
Fishing tourists create significant potential for off-season tourism during the time when roads become impassable due to frost.
Key objectives of the project
Three online training sessions and a final webinar will be organised during the pilot project.
During the training, participants get the chance to develop their businesses.
The pilot training sessions are used to determine and assess the best ways to implement the training for micro-enterprises and SMEs in the tourism sector.
The training materials produced in the project will be kept openly available on the project website even after the end of the project.
Based on the feedback collected in the project, a preliminary plan for a broader training package will also be prepared.