Digital inbound marketing competence

regional piloting project

Target of the project was to increase digital business to business marketing competence and support the growth of the companies

The project is finished.

Target of the project is to increase digital business to business marketing competence and support the growth of the companies. Target is also to increase regionally the competence of the companies to use the digimarketing services as a service. Also the firm network level results in the case of Savonlinna will be generated in what quality and quantity the digital inbound services are possible to provide in Savonlinna by possible new service center and/or inhouse services by piloting companies in 1 to 5 year period. Monitoring results and proposals for the digital inbound marketing process improvement will be delivered to the companies and stakeholders. These results will be delivered to wider business network in seminar. Inbound marketing service center and business model will be planned in the project on the basis of inbound marketing needs and human resources. Xamk will get new knowledge to develop co-operation with the industry in the area of digital economy