CityDrivers
Funded by the European Social Fund (ESF) and implemented between May 2017 and August 2019, the CityDrivers project aimed to make it easier to buy and sell creative competence by expanding the professional skills of the operators in the field through free-of-charge service design training.
Easier selling and buying of creative competence.
Tasks and objectives of the CityDrivers project
The CityDrivers project organised free-of-charge training where the participants learned about 1. the theoretical aspects of service design, 2. the process of service design and 3. the key methods related to the various stages of the process. Through practice, the participants learned how various methods can be used to help companies develop their business operations, products, and services in a more customer-oriented direction.
The participants were divided into multidisciplinary teams that worked on service design case assignments. The new skills learned from the various stages of the training process were put into practice together with the ordering clients, their customers, and other key stakeholders.
One of the key goals of the training was to help the participants identify
and specify their own competences in
relation to the tasks required by service
design processes.
The series of CityDrivers Forum seminars brought together international and Finnish experts to discuss the utilisation of creative competence in the development of business operations and presented the results of projects implemented during each training module.
Read more from the project publication: Easier selling and buying of creative competence
For creative experts and buyers of creative expertise
The primary target group consisted of private individuals and businesses in the creative industries who wanted to update their competence and, as a result, find new job and client opportunities in other industries. According to the Ministry of Economic Affairs and Employment, the creative industries cover:
1. media, including publishing, music, radio, television, literature, press, audiovisual industry, gaming and software industries
2. art and culture, including performance arts, fine arts and other visual arts, festivals, events, galleries, museums, handicrafts and applied art
3. services, including design, architecture, fashion, fashion design, advertising, marketing communications, creative methods in worklife, cultural well-being products, fitness services and experience tourism. In addition, the target group of the project included operators in the private and public sectors as well as non-governmental organisations interested in utilising creative competence in the development of their operations.
Training implemented by Laurea UAS, TAMK, Xamk and Ornamo Art and Design Finland
Between 2017 and 2019, the project organised training in the following regions: October 2017–February 2018 Uusimaa 1 (Espoo/Vantaa) February 2018–May 2018 Pirkanmaa (Tampere) August 2018–November 2018 Kymenlaakso (Kouvola) January 2019–April 2019 Uusimaa 2 (Espoo/Vantaa)
Laurea University of Applied Sciences coordinated the project and planned, implemented and assessed the service design training module as well as implemented the regional case assignments in the metropolitan area. Tampere and South-Eastern Finland Universities of Applied Sciences (TAMK and Xamk, respectively), were in charge of planning, implementing and assessing the regional pilots and organising the training and seminars in Pirkanmaa and in South-Eastern Finland. Ornamo Art and Design Finland, an organisation for designers, acted as an instructor of creative procurements for both the suppliers and the buyers.
City Drivers
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