
Business Analytics
Bachelor of Business Administration
Unlock the power of data with our Business Analytics degree program, designed to equip you with cutting-edge skills in data analysis, predictive modeling, and strategic decision-making.
Gain hands-on experience with industry-leading tools and techniques, preparing you to drive innovation and optimize business performance in a data-driven world.
Launch your career as a sought-after analytics professional in today’s competitive marketplace.
Applying
Tuition fees & scholarships
Bachelor’s degrees 10 700 euros / academic year for students from outside the EU/EEA countries and Switzerland.
Full-time studies
Kouvola
Degree titles
- Bachelor of Business Administration
Are you ready to transform data into actionable insights and drive business success?
Graduating from a business analytics program equips students with a diverse set of competencies that are highly valued in the data-driven business world. These competencies can be broadly categorized into technical, analytical, business, and soft skills. Here’s a detailed breakdown:
- Technical Competencies
- Analytical Competencies
- Business Competencies
- Soft Skills
- Tool Proficiency
- Research and Continuous Learning
- Regulatory and Compliance Knowledge
By acquiring these competencies, graduates from business analytics programs are well-prepared to tackle complex business challenges, drive data-informed decision-making, and contribute significantly to their organizations’ success.
Internship projects and practice-based course assignments with local and international companies as well as Xamk’s virtual DataLab are provided.
Virtual DataLab is a joint research, development and practice platform and learning arena between Xamk’s Business Department, Creative Economy Research Unit and Digitalia Research Center for Digital Information Management. These research and development inspired learning environments offer also good opportunities for commissioned thesis work.
Take the first step towards a rewarding career in business analytics!
- data analysis
- predictive modeling
- machine learning
- data visualization
- statistical methods
- big data
- business intelligence
Why study Business Analytics at Xamk?
Industry-Relevant Curriculum
Expert Faculty
Hands-On Experience
Career Advancement
Structure of studies
- Core competence 150 ECTS
- including core competence studies, internship and bachelor´s thesis.
- Supplementary competence 60 ECTS
- including advanced studies in business analytics (45 ECTS) and optional studies.
Core studies include modules, such as, common studies, business environment, basic competencies in business, data and business development, business analytics and tools, and new technologies and research methods.
Flexible Complementary Studies in Business Analytics program is designed to provide students with a versatile and tailored learning experience to enhance their expertise in data-driven decision-making. These studies offer a modular structure, allowing students to select from a range of specialized courses that align with their career goals, skill levels, and industry demands.
Whether you are looking to deepen your understanding of predictive modeling, data visualization, machine learning, or strategic data management, our curriculum is crafted to deliver practical, real-world applications.
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Implementation of studies
Degree program in Business Analytics is provided in daytime contact teaching format. The internship will be carried out both in Xamk’s virtual data lab and in collaboration with companies.
Contact lessons are provided at Kouvola campus.
Flexible study opportunities
At the beginning of the studies, you prepare your personal study plan (PSP) which helps you make choices related to the studies, practical training, bachelor’s thesis and international activities. We make every effort to ensure that you can plan your studies in the best way possible, according to your own life situation.
The studies are implemented using various methods:
- lectures
- independent assignments
- teamwork
- online studies
- projects with companies and other organisations
- projects carried out at South-Eastern Finland University of Applied Sciences
- examinations
- practical training.
Kouvola campus 360°
Career opportunities
A degree in Business Analytics opens up a wide range of career opportunities across various industries.
Here are some of the key career paths you can pursue with this degree:
- Data Analyst
- Business Analyst
- Business Intelligence Analyst
- Marketing Analyst
- Financial Analyst
- Operations Analyst
- Consultant
- Risk Analyst
- Supply Chain Analyst
- Customer Insights Analyst
- Quantitative Analyst
- Machine Learning Designer

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For international students
Finland’s education system is regarded as one of the best in the world. Education is a strong part of Finnish culture from pre-school years into adulthood.
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Why choose Xamk?

Student life
Student life
FAQ – the most frequently asked questions
Finland has two types of higher education institutions: universities and universities of applied sciences (UAS).
Universities focus on scientific research and education based on it. Universities of applied sciences, on the other hand, offer a pragmatic education that responds to working life needs.
Studies at a university of applied sciences (UAS) focus on professional and practical know-how and skills. The practical experience provided by UAS studies is highly appreciated in many jobs and duties. UAS Bachelor’s level studies also gives you the opportunity to apply for further studies, such as completing a UAS master’s level degree and continuing as far as a doctoral degree. Our bachelor’s degrees always include supervised practical training that gives you the opportunity to apply the knowledge learnt in theory into practice. You will become familiar with the duties of your own field in real working environments.
We have over 11 500 students, and we offer 11 Bachelor’s degree programmes in English, 6 Master’s degree programmes in English, open UAS courses, global talent acquisition programmes and summer school courses.
You can also apply for exchange or double degree studies at Xamk.
Are you interested in practical learning? Would you like to study in modern facilities with top-class teachers? Are you attracted to new ways of teaching and learning? If you said yes, Xamk might be just the place for you.
Top 5 reasons to choose Xamk:
1. Finnish education system is one of the best in the world.
2. Excellent programmes with working life orientation
3. Our campuses are located in beautiful Finnish towns close to nature.
4. Best student life – it’s your time to enjoy and create wonderful memories.
5. Responsibility is our strategic choice.
Xamk follows the BOYD policy (Bring Your Own Device) which means that students primarily use their own devices like laptops and smartphones in their studies.
Xamk provides students with recommendations for the required hardware for their studies, and students are responsible for acquiring the devices independently and at their own expense. Teaching is planned and implemented according to these hardware recommendations. In some programs where specialized software is needed that cannot be reasonably used on personal devices, part of the instruction is conducted in the computer labs on campus. Microsoft Office products are available to you for free for your studies.
At Xamk, we support students in all aspects of their studies. You will receive assistance in completing your studies, developing your skills, and maintaining your well-being and ability to study. Our entire staff is dedicated to supporting your well-being.
Support for learning and completing your studies: teachers, internship supervisors, student services, E-campus, and other support services.
Support for skill development and career planning: teachers, student advisors, student well-being specialists, and Xamk support services.
Support for well-being and study ability: study psychologists, student well-being specialists, special education teachers, student health services, tutors, Xamk Sports, the student union Kaakko, and school chaplains.

Campuses in 4 cities
Xamk’s campuses are located in Kotka, Kouvola, Mikkeli, and Savonlinna. Some degree programs are offered entirely online.
Get to know your own campus!
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Further information on studies
Contact Admission Services
Xamk’s Admissions Services primarily assists with matters related to applying for degree studies. You can contact us by phone or through our online form.

Mon-Fri 09.00-12.00
Degree education in Finnish:
- +358 44 702 8891
- +358 40 585 6610
Degree education in English:
- +358 40 585 6610
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