Xamk Applied MBA

Module 1: Strategy and Leadership,  2 September – 13 December 2024

In this module, we critically explore and evaluate historical and modern approaches to leadership from a strategic perspective. Particular focus is placed on leadership in the middle and top management of large enterprises, small and medium-sized enterprises, and public organisations. You grow your expertise in strategic leadership’s impact on the organisation’s performance.

Module 2: Digitalisation, AI, Deep tech and Innovation Management, 2 September – 13 December 2024

This module looks at digitalisation and the central questions concerning the changes it brings about in organisations. We examine the management of knowledge-intensive work and the creation of new knowledge. We also examine innovation cultures and digital capabilities in organisations. You learn how to build a long-lasting competitive advantage by promoting innovation in a complex global value network.

Module 3: Entrepreneurial Thinking, 13 January – 21 March 2025

This module focuses on entrepreneurial thinking and activities and how they are supported in large companies and organisations through leadership, example, and strategic and decision-making levels. You can assess and develop your leadership skills and strengthen your capabilities as an enabler and promoter of entrepreneurial thinking and activities.

Module 5: Operations Management, 23 March – 12 June 2025

In this module, we discuss the nature of organisations, the role of management, and relations with the external operating environment, all of which are under constant pressure for change. You receive frameworks and insights on the operations of organisations from the perspective of behavioural sciences. You have the chance to clarify your understanding and operating methods in your own professional setting and role as a manager.

Module 4: Creative and Design thinking, 13 January – 21 March 2025

In this module, we examine design thinking approaches to creativity and innovation in situations where the aim is to create user-oriented products, services, and processes. On the topic of service innovation, we focus on new perspectives on value creation, which emphasise co-creation with users and partners through the active exchange of information.

Module 6: Change and Crisis Management, 23 March – 12 June 2025

In this module, we focus on managing organisations during times of change and crisis by looking at the political, cultural, and ethical dimensions of change. We examine how leaders, managers, and various actors manage change and prepare for crises. You learn how to anticipate the unpredictable and potentially harmful impacts of changes and crises from the perspective of your own role.

Module 7: Brand Management and International Business, 1 September – 12 December 2025 

This module delves into strategic brand management in an era where internationalisation is focused on globalising operating environments through the use of the internet, smartphones, and social media. We look at brand and marketing management from the perspective of customer behaviour in both the B2C and B2B sectors, emphasising the critical link between brand management and international marketing.

Module 8: Green and Sustainable Economy, 1 September – 12 December 2025

In this module, we examine responsible decision-making techniques. The main themes include financial impact, sustainability, and ecological thinking in business, particularly from the perspective of preserving non-renewable resources and reducing emissions. We also examine the corporate image from the viewpoint of the economy and profitability and explore the possibilities of utilising financial data in strategic decision-making.